An article recently shared on Nurun’s Yammer discussion boards caused a bit of a stir among our community. The basic premise: Why is the Save icon still showing a floppy disk? After all, when was the last time any of us used one of these things? (A quick yet extremely scientific survey confirms that the last time most of us did, years were beginning with a one. And yet, today’s users clearly have no difficulty correlating the “save” action with the floppy disk icon.
The use of partially symbolic depictions of this kind is part of the larger practice of skeuomorphism.
Skeuomorphs are material metaphors instantiated through our technologies in artifacts. They provide us with familiar cues to an unfamiliar domain, sometimes lighting our paths, sometimes leading us astray. (Nicholas Gessler, UCLA)
If we stop and think about it for a second, quite a few action behaviours are based on very concrete metaphors—the most obvious example being the button, which mimics something we interact with on anything from doorbells to air conditioners. Some other behaviours, however, are born with computing and need to be learned (blue underlined text = hyperlink).
The use of skeuomorphs, by offering known landmarks as a point of reference, creates an instant (yet superficial) understanding and puts a reassuring mask on some very abstract mechanics. Extensive skeuomorphism, as practiced by Apple (just think about iCal’s leather, PhotoBooth’s curtain or Notes’ writing lines), is known to annoy more than a few designers. It’s all fine and dandy to put users at ease by referring to the real world, to flatter nostalgia even, but is it not also staying prisoner to the physical object’s now irrelevant limitations? If skeuomorphism is welcome when first encountering a concept, doesn’t it become just an annoyance after a while? This is a recurring debate.
The battle lines are drawn: on one side, the iOS school of thought, on the other, the Windows Metro approach. The first camp refers repeatedly to the real world while the other creates its own patterns. Our viewpoint is from no man’s land: select what to use based on context.
For a functionality to be used again and again, and more so for an expert system, extensive use of skeuomorphism is going to interfere with the task by introducing artificial limitations and visual noise. However, tasks worthy of developing expertise to master them are far and few between. For more mundane tasks, skeuomorphism warrants consideration. In truth, we’re no great admirers of Photobooth’s red curtains, but if the alternative is having to check a user manual every time we want to upload a picture to our profile…
If there’s one principle to apply when creating user interfaces for the general public, it’s to avoid the “made by pros for pros” syndrome.
But let’s go back to our floppy disk, shall we?
Think about these users who have never used a 3.5″ floppy — soon, the majority of people — and observe their behaviour: The relationship with “saving” is understood. (The same phenomenon occurs for the two vertical bars used to pause a video, even if their meaning has been lost for almost everyone.) Thus, when disconnected from the tangible object it used to refer to, the floppy disk icon/save relationship becomes abstracted into a cultural code.
The floppy disk symbolism will endure as long as its visual representation stays in common use, evolving from a reference to a convention.
Seeing the floppy survive might bring a knowing smile to people old enough to know where it comes from. Younger folks, on the other hand, will simply read the “H” within a rounded square with a small off-centre vertical bar to mean “save.” The youngest ones, for their part, will have no clue about what that means. “Save? You mean that it was once necessary to manually declare you wanted to keep your data?!”
Illustration: Dondy Razon
It was bound to happen sooner or later. The social networking tipping point … the point at which people have said: “Enough is enough. I simply can’t take any more social networks.” Every morning, my routine is the same: I go into the office, log on and immediate open Facebook, Twitter, LinkedIn, Yammer, etc. All different sites, all with a different purpose, all getting a portion of my true self.
While I’m on the sites, I can’t help but notice the number of people who seem to inappropriately marry their professional profiles with their personal: the number of Facebook friends who might talk about how they can’t wait for their work day to be over with (the horror – as half of their Facebook friends are colleagues or worse – bosses), or the “Foodies” who take pictures of the latest meal they’ve prepared (I like most of my Facebook friends, but am really not interested in what they cook for dinner).
Depending on the social destination, I’m a different person. I try not to bring work onto Facebook (unless I’m “liking” something profound on our blog); on LinkedIn, I try not to showcase pictures from the previous weekend to my professional network; and on Yammer, it’s all about communicating with people in the corporate network who probably aren’t interested in my weekend goings on or my network outside of work.
Enter Unthink.com. The platform that takes all of your social profiles and puts them into one place, and assigns your user profile, accordingly. There’s a public stream for sharing interests with anyone on the Web (think other foodies who would appreciate a snap or two of the dinner you prepared from the latest Rachael Ray cookbook); a social stream for sharing with friends and family (who will undoubtedly appreciate the pictures you post from a weekend in Panama City Beach, Fla.); a lifestyle stream for sharing with brands (where you can be as anonymous as you choose to be); and a professional stream for sharing with business colleagues (all work and no play).
The user interface looks simple, clear, concise – nothing like TweetDeck, which in my mind, lacks simplicity and at times, can seem like information overload – half of which, I’m not interested in. Unthink does what it seems more and more people are wanting a social network to do: simplify things and allows us to be who we want to be specific to our unique audiences.
While I’m eager to see Unthink.com roll out, even more interesting will be to see how the social networking pendulum is swinging. Eventually it had to happen: too many social networks has confused a public eager to share and talk about themselves, but not eager to share all things to all networks.
What do you think? Have we reached a tipping point of social network overload – where social networks will need to take a useful turn or bust completely?
*Special thanks to Jeri Beckley from the Nurun Atlanta TEAM for bringing Unthink to my attention.