Review
Month in Review | A Moment for October
- By Digital Utility TEAM | Culture, Social November 4th, 2011
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With November now underway, we thought we’d take a moment to reflect on a few October posts that got people talking.
Unthinking social networks – Nancy BISTRITZ
“Enter Unthink.com. The platform that takes all of your social profiles and puts them into one place, and assigns your user profile, accordingly.”Embracing the weirdness – Pieter BERWAERTS
“Due to the Internet we have moved away from a mass culture (mass marketing, mass manufacturing, mass schooling, mass movements) in which the focus is on people and products being mainstream.”iSad – Dondy RAZON
“I may not have known Steve, but his philosophies and products have fuelled my passion for design and technology, and have helped me to shape my own ideas.”One in a million – Nancy BISTRITZ
“There’s no doubt in my mind that Steve Jobs’ legacy will live on – not just in Apple products, but hopefully in the way we pursue our passions, focus on people, try – and try hard, and throw caution to the wind to seek the seemingly impossible.”Digital utility: are we changing the world with games – Emmanuel PAGET
“Digital utility is proving its worth. How do we better understand and anticipate future world challenges? Perhaps the answer is in “serious games”.If you don’t understand people, you won’t understand anything about marketing – Gregory POUY
“We have a tendency to separate the way we interact in our lives with the way we look at business. And yet, as far as I know, business happens between humans.”Blogger relationships have evolved, have you? – Gregory POUY
“Social media is on the rise and enthusiasts stand out. These are people who love the brand without the same visibility as bloggers, but who are more valuable because they are genuine fans.”
Month in Review | Moment for September
- By Digital Utility TEAM | Culture, Social, Strategy, User Experience October 5th, 2011
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With October now underway, we thought we’d take a moment to reflect on a few September posts that got people talking.Google+ brand implications – Nurun Atlanta TEAM
“Now, with the rapid growth of Google+, the question persists: what does this mean for my brand?”Google+: the predictions – Nurun Atlanta TEAM
“Google has an advantage in being a step behind Facebook when jumping into social media. It has the ability to see what has worked and what has not.”The value of a Facebook fan – Gregory POUY
“Ever since fan pages started popping up, marketers have been trying to determine the value of a fan (the same is true for followers on Twitter).”Search Marketing and Google+ – Nurun Atlanta TEAM
“It’s there and it’s next to everything you search on Google now – the little button that asks you to recommend this page. Here’s what you need to know about the +1 button.”A computer, a television, a telephone, a tablet… but only one person! — Jean Pascal MATHIEU
“While blogs are buzzing about Apple TV, the flop of Google TV (yet to be determined), the future of Microsoft TV and Google jumping into e-book marketing, it’s wise to keep in mind that the user is but one and the same.”Social networks: it could be a rude awakening — Faustine FOURDINIER
“The barriers that we put up in real life for reasons such as common sense, values (respect or courage) or even shyness, are abandoned on social networks.”Revenge of the “boring” brands — Pieter BERWAERTS
“The latest innovation wave, following the low emission-trend, is the ‘connected’ trend: cars are becoming mobile devices.”The discreet digital miracle — Filippo CALIRI
“All over the world financial analysts, governments, companies and common people are facing one of the worst economic crises of the last 30 years. But, some good news seems to be emerging from digital.”Let’s go to the mall — Audrey CARR
“Can you remember the last time you spent a free afternoon shopping?”Finding a happy medium between personalized service and respect for privacy — Nurun Lab TEAM
“So how could digital help create useful personalized service without being intrusive?”
Month in Review | A Moment for August
- By Digital Utility TEAM | Culture, Mobile, Social, User Experience September 7th, 2011
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With September now underway, we thought we’d take a moment to reflect on a few August posts that got people talking.
Will Facebook revolutionize e-commerce? – Gregory POUY
“With over 750 million members and a ubiquitous web presence, it’s safe to say commerce on Facebook is [the next big thing].”Why pirates and music are best friends – Elsa MISKE
“The music industry has an unstable relationship with the web.”Client relationships: back to basics – Bonny BLOCK
“I can’t help but wonder if all of the attention on the tools hasn’t caused us to forget this simple truth: at the end of the day, in our service business, relationships still reign supreme.”Thanks, mom – Nancy BISTRITZ
“[E]verything I ever wanted to know about social media, I learned from my mother.”What is Google really up to with Google+? – Nadeem VISANJI
“What if Google really isn’t going after the social market? Instead, they have an entirely different plan around the use of Google+.”Small talk about chickens? – Nancy BISTRITZ
“[B]eing in the business of creating digital utility, I can’t help but think about the evolution of the term, ‘useful.’”I <3 Tumblr – Elsa MISKE
“Tumblr, to me at least, isn’t a blog platform but something new entirely – a social network for both original and curated content that is longer than a tweet and often more visual in nature. It’s a hybrid.”The real problem with the e-book isn’t a technical one – Jean Pascal MATHIEU
“What’s the value of a book that I can’t lend to my friends in the hopes of starting a great literary discussion, or simply for the pleasure of discovering and enjoying a new book or author?”Tags: Review
Month in Review | A Moment for July
- By Digital Utility TEAM | Culture, Mobile, Social, User Experience August 3rd, 2011
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With August underway, we thought we’d take a moment to recap a few July posts that got people talking.
Infographic: search engine’s history – José LLINARES
“This infographic that outlines the history of search engines.”Will connected TV destroy original programming? – Jean Pascal MATHIEU
“What is the purpose of television connected to the Internet?”Too busy to think straight – Nancy BISTRITZ
“It is in our ‘always-on-always-connected-constantly-looking-for-the-next-best-thing’ world that we have managed to breed a society that has a hard time listening.”Goodbye, incomprehensible car-user manuels: hello tactile tablets! – Jean Pascal MATHIEU
“An easy-to-use, interactive user manual that takes advantage of video seems to be a good place to start.”Online Marketing Summit – Nancy BISTRITZ
“At this week’s Online Marketing Summit in Atlanta, word on the street is that email – by its social definition – is alive and well.”Everything is smart: now what? – Bill LAWRENCE
“See if you can translate any of [Kevin] Kelly’s late-1990 verbiage into 2011 ‘speak’.”Tips from a creative director: how to survive and love this profession – Pablo DACHEFSKY
“I always find myself sharing these 10 tips. They are particularly valuable for those in the world of advertising and marketing, but can be applied to many disciplines.”Technology is amazing, but people are still more fascinating – Amanda MOORE
“I want to focus on what led me into this field in the first place: a desire to understand people, their wants, needs, feelings and decision barriers.”Tags: Review
Month in Review | A Moment for June
- By Digital Utility TEAM | Culture, Mobile, Social, User Experience July 7th, 2011
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With July now underway, we thought we’d take a moment to recap a few June posts that got people talking.
How to manage negative comments about a brand – Gregory POUY
“…replying to customer inquiries or complaints is part and parcel of a brand’s role, whether the brand likes it or not.”Why banning Facebook at work is counter productive – Jean Pascal MATHIEU
“Companies should reconsider these restrictions [banning Facebook] and weigh them against the opportunities that digital presents.”Everything is dead, or is it? – Nancy BISTRITZ
“Why are we so quick to declare things “dead” or question their existence before we’ve even had a chance to figure them out?”Digital fabrication: the mass customization – Filippo CALIRI
“When given the tools for self-expression, unique clothing styles, jewelry and furnishings are sure to emerge.”SEOcial media – José LLINARES
“At the end of the day it’s about knowing what interests the users (based on search results) and where they are socializing.”Web archeology – Elsa MISKE
“Facebook is such a standardized way of organizing your personal information. Let’s get creative!”Web personalization – Gregory POUY
“Persuasive profiling has arrived and it doesn’t just find content you might enjoy, it figures out how you think…”#spanishrevolution – Eva GARCIA
“In just 140 characters, information was quickly disseminated throughout the social networks with requests for active participation and a presence in every meeting and location of the country.”Tags: Review
Month in Review | A Moment for May
- By Digital Utility TEAM | Culture, Social May 31st, 2011
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As we head into June, we take a moment to reflect on some older May posts that deserve a shout out, and perhaps a second read.
The (Flash) experience: no more playtime? – Sandra KUAN
“Reflecting on the backlash there seems to be on Flash nowadays, Seb [Lee-Delisle, at the FITC Toronto 2011 festival] asked the question, ‘Is Flash dead?’”iPad revolution – Emmanuel PAGET
“IT managers are now shifting from the one-size-fits-all model to a world where corporations will open their platforms to more individual devices.”How Facebook will disappear sooner than we think… – Jean Pascal MATHIEU
“Facebook has us well trained with status lines and ‘likes.’ But the more mainstream it becomes, the less sexy it is.”Enough with social, let’s play – Andréa FORTIN
“How can we use games to motivate customers to reach certain pre-established targets?”Facebook: what’s its true value for online retailers? – Emily BOND
“At the end of the day, the true value of Facebook is allowing customers to make smarter shopping decisions by learning from others.”Digital Summit 2011 – Nancy BISTRITZ
“[O]ne theme remained fluid throughout the Summit: Social media is here to stay, and it should not be considered another stand-alone, push channel.”Is Facebook becoming the new Internet? – Filippo CALIRI
“While Facebook is becoming one of the first relationship tools, it seems that instead of increasing traffic to a company’s website Facebook is absorbing it.”My coffeemaker & alarm clock are “friends” – Jean Pascal MATHIEU
“Imagine if [objects] could use a common language to communicate instructions, like we do on Facebook and Twitter?”Digital PR: rethinking the corporate media room – Amanda MOORE
“Not only have journalists changed the way they use (or no longer use) the corporate media room, so has the definition of journalists vastly changed to encompass bloggers and other digital influencers.”Royal wedding 2.0: digital transparency – Eva GARCIA
“The successful part of this digital strategy was not only the clever use of the media answering in real time to the inquisitive needs of the public, but also the carefully constructed social experiment of transparency.”Evolving mobile behaviours: from smartphone to tablets – Audrey CARR
“I’ve spent the past few weeks informally observing and talking with friends and colleagues about their evolving mobile behaviours and expectations.”Tags: Review
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