With November now underway, we thought we’d take a moment to reflect on a few October posts that got people talking.
Embracing the weirdness – Pieter BERWAERTS
“Due to the Internet we have moved away from a mass culture (mass marketing, mass manufacturing, mass schooling, mass movements) in which the focus is on people and products being mainstream.”
One in a million – Nancy BISTRITZ
“There’s no doubt in my mind that Steve Jobs’ legacy will live on – not just in Apple products, but hopefully in the way we pursue our passions, focus on people, try – and try hard, and throw caution to the wind to seek the seemingly impossible.”
Digital utility: are we changing the world with games – Emmanuel PAGET
“Digital utility is proving its worth. How do we better understand and anticipate future world challenges? Perhaps the answer is in “serious games”.
If you don’t understand people, you won’t understand anything about marketing – Gregory POUY
“We have a tendency to separate the way we interact in our lives with the way we look at business. And yet, as far as I know, business happens between humans.”
Blogger relationships have evolved, have you? – Gregory POUY
“Social media is on the rise and enthusiasts stand out. These are people who love the brand without the same visibility as bloggers, but who are more valuable because they are genuine fans.”
With October now underway, we thought we’d take a moment to reflect on a few September posts that got people talking.
Search Marketing and Google+ – Nurun Atlanta TEAM
“It’s there and it’s next to everything you search on Google now – the little button that asks you to recommend this page. Here’s what you need to know about the +1 button.”
A computer, a television, a telephone, a tablet… but only one person! — Jean Pascal MATHIEU
“While blogs are buzzing about Apple TV, the flop of Google TV (yet to be determined), the future of Microsoft TV and Google jumping into e-book marketing, it’s wise to keep in mind that the user is but one and the same.”
Social networks: it could be a rude awakening — Faustine FOURDINIER
“The barriers that we put up in real life for reasons such as common sense, values (respect or courage) or even shyness, are abandoned on social networks.”
The discreet digital miracle — Filippo CALIRI
“All over the world financial analysts, governments, companies and common people are facing one of the worst economic crises of the last 30 years. But, some good news seems to be emerging from digital.”
Finding a happy medium between personalized service and respect for privacy — Nurun Lab TEAM
“So how could digital help create useful personalized service without being intrusive?”
With September now underway, we thought we’d take a moment to reflect on a few August posts that got people talking.
Client relationships: back to basics – Bonny BLOCK
“I can’t help but wonder if all of the attention on the tools hasn’t caused us to forget this simple truth: at the end of the day, in our service business, relationships still reign supreme.”
I <3 Tumblr – Elsa MISKE
“Tumblr, to me at least, isn’t a blog platform but something new entirely – a social network for both original and curated content that is longer than a tweet and often more visual in nature. It’s a hybrid.”
The real problem with the e-book isn’t a technical one – Jean Pascal MATHIEU
“What’s the value of a book that I can’t lend to my friends in the hopes of starting a great literary discussion, or simply for the pleasure of discovering and enjoying a new book or author?”
With August underway, we thought we’d take a moment to recap a few July posts that got people talking.
Too busy to think straight – Nancy BISTRITZ
“It is in our ‘always-on-always-connected-constantly-looking-for-the-next-best-thing’ world that we have managed to breed a society that has a hard time listening.”
Goodbye, incomprehensible car-user manuels: hello tactile tablets! – Jean Pascal MATHIEU
“An easy-to-use, interactive user manual that takes advantage of video seems to be a good place to start.”
Tips from a creative director: how to survive and love this profession – Pablo DACHEFSKY
“I always find myself sharing these 10 tips. They are particularly valuable for those in the world of advertising and marketing, but can be applied to many disciplines.”
Technology is amazing, but people are still more fascinating – Amanda MOORE
“I want to focus on what led me into this field in the first place: a desire to understand people, their wants, needs, feelings and decision barriers.”
With July now underway, we thought we’d take a moment to recap a few June posts that got people talking.
Why banning Facebook at work is counter productive – Jean Pascal MATHIEU
“Companies should reconsider these restrictions [banning Facebook] and weigh them against the opportunities that digital presents.”
#spanishrevolution – Eva GARCIA
“In just 140 characters, information was quickly disseminated throughout the social networks with requests for active participation and a presence in every meeting and location of the country.”
As we head into June, we take a moment to reflect on some older May posts that deserve a shout out, and perhaps a second read.
The (Flash) experience: no more playtime? – Sandra KUAN
“Reflecting on the backlash there seems to be on Flash nowadays, Seb [Lee-Delisle, at the FITC Toronto 2011 festival] asked the question, ‘Is Flash dead?’”
Facebook: what’s its true value for online retailers? – Emily BOND
“At the end of the day, the true value of Facebook is allowing customers to make smarter shopping decisions by learning from others.”
Is Facebook becoming the new Internet? – Filippo CALIRI
“While Facebook is becoming one of the first relationship tools, it seems that instead of increasing traffic to a company’s website Facebook is absorbing it.”
Digital PR: rethinking the corporate media room – Amanda MOORE
“Not only have journalists changed the way they use (or no longer use) the corporate media room, so has the definition of journalists vastly changed to encompass bloggers and other digital influencers.”
Royal wedding 2.0: digital transparency – Eva GARCIA
“The successful part of this digital strategy was not only the clever use of the media answering in real time to the inquisitive needs of the public, but also the carefully constructed social experiment of transparency.”
Evolving mobile behaviours: from smartphone to tablets – Audrey CARR
“I’ve spent the past few weeks informally observing and talking with friends and colleagues about their evolving mobile behaviours and expectations.”