Videotron, the leading telecom company in Quebec, Canada, wanted to enhance its entertainment offerings. In partnership with Nurun Montreal, the illico.tv iPad app was created to give Videotron customers access to their favourite TV shows and channels whenever and wherever they want.
A seamless viewing experience, customers can use the illico.tv iPad app to start, pause and play on-demand or live streaming content on four screens: TV, android smartphone, computer and iPad.
“Videotron’s unique entertainment offer now spreads on every screen, serving the customer throughout its multi-screen journey,” said Lucie Duprat, Group Account Director at Nurun Montreal.
In the first two weeks of its release, the app has been downloaded more than 60,000 times from the App Store and has been ranked as one of the top five best entertainment iPad apps in Canada, surpassing Netflix during the Holiday season. Now, less than a month after its release, the app has surpassed 100,000 downloads.
Check back tomorrow to find out how the Nurun Lab’s latest project inspired the illico.tv app.
A behind-the-scenes look at how we developed the mobile (web) application for C2-MTL, a global conference that explores how commerce and creativity can redefine business.