During the Aug. 3 broadcast of the pre-season opener game between the Buffalo Bills and New York Giants, players and coaching staff could be seen holding and using Microsoft Surface 2 tablets on the sidelines. But these players and coaches weren’t merely futzing with tablets for fun or instagramming selfies during their downtime. Instead, the debut of Microsoft tablets in a real NFL game marked the kickoff of the reported $400 million, five-year partnership between the National Football League and Microsoft to help stadiums upgrade their on-field technologies and enhance fan experiences.
And it’s pretty smart marketing, too, for both the NFL and Microsoft. The NFL gets to show off some of the tech innovations that it’s bringing to the 2014–15 season, while Microsoft gets plenty of airtime to hawk its faltering tablet system.
The Surface 2 tablets that NFL teams will have the option to use this season won’t be available to the public. In fact, the NFL’s stripped-down Surface 2’s feature disabled cameras and don’t have Internet access; instead, they utilize dedicated and secure stadium networks that enable the use of a Microsoft-developed Sideline Viewing System, which gives players and coaches the ability to instantly view full-color still images of plays. Additionally, images can be zoomed, annotated, and bookmarked for later viewing, although video capture during games has been disabled and the use of other apps are strictly forbidden on the tablets.
While the use of tablets in sports training isn’t anything new, upgrading the traditional and decidedly old-school binders of black and white photographs in favor of digital tools to review football gameplay in real-time is noteworthy. Having Surface 2’s on the sidelines also marks the first time that the use of electronic devices is being allowed to facilitate better strategy on the football field, and Microsoft worked closely with the NFL to ensure security and prevent savvier teams from gaming the system.
The multiyear agreement between the NFL and Microsoft reportedly extends to the development of NFL-branded apps and games through Microsoft’s Xbox system. Through the deal, Microsoft gains exclusive access to interactive content that can be ported into its various content channels.
The 2014–2015 season already looks to be shaping up to be the NFL’s most technologically advanced in years. With the opening of Levi’s Stadium, home of the San Francisco 49ers, in Santa Clara, Calif., NFL arenas will be upping the ante when it comes to providing fans with truly connected in-stadium experiences, with enhanced wifi connectivity and apps that go beyond way-finding to provide exclusive content such as instant replays and m-commerce opportunities.
It’s clear that the NFL is hoping to leverage high-tech as a way to lure fans back into watching football live and giving at-home viewers a closer look inside the game. For Microsoft, the added exposure could help boost Surface sales as demand for tablets are starting to wane.
This article was originally published on MediaPost.
“Developers can create new experiences to reach hundreds of millions of devices on people’s desks, in their pockets and in their living rooms.”
Satya Nadella, the third and most recently appointed CEO of Microsoft was introduced at the Day 1 Keynote. He promised a “mobile first, cloud first strategy” that will replace the “devices and services” strategy of outgoing CEO Steve Ballmer.
Windows8.1 Update 1 – mouse and keyboard
This update was released on April 8, 2014. There are some very interesting features to facilitate access to your favourite apps and key controls, and to have more familiar mouse and keyboard options.
Since videos and screenshots are better than words, check out Scott Hanselman’s tutorial. (You have to wait a little bit to see the start menu button like Windows7.)
WindowsPhone8.1 Update 1 – stronger and more consistent
A lot of new features have been introduced, including Action Center for notifications, Wi-Fi Sense to find Wi-Fi hotspots, secured VPN access, Swype-style addition to the Word Flow keyboard, a new lock screen and more. See these new features in action in this video from Joe Belfiore.
Cortana – more than a combination of Siri and Google Now
We saw the preview of Microsoft’s personal digital assistant, Cortana, which can conduct searches, generate reminders, update contact information, track flights, check the weather and more. Cortana will probably be exclusive to Windows at launch, but we can easily imagine it in our house or car in the future.
Office – extend your office experience
After recently announcing Office for iPad, Microsoft unveiled the redesigned Office for Windows touchscreens. To allow more extensibility and productivity with Office 365 or on your PC, it would be very interesting to get next-generation contextual apps from the Office Store for Excel, Word, Outlook, SharePoint, etc.
IoT – connected devices with Windows Azure
We’ve already heard about some of the new Internet of Things experiences that will be made possible by Microsoft. A new SDK will be released in the spring of 2014, including a complete API and integrated cloud services. Stay tuned on windowsondevices.
If you are developer, don’t miss:
With this //build/ 2014 conference Microsoft demonstrates that it is engaged with everyone from developers to end-users by showing its ecosystem more consistently than ever before.
For developers, Microsoft has been pursuing innovation, flexibility, agile delivery and openness. On the other hand, they’re helping end-users embrace the future with the predictability and power offered by the convergence of Windows, WindowsPhone and Xbox (and more!).
1. Comcast to Buy Time Warner Cable: Comcast announced that it was willing to buy Time Warner Cable from $45.2 billion. As usual with mergers this size, the United States Department of Justice and the FCC will have to evaluate the legality of the merger and decide whether it is necessary to block or alter the acquisition. Comcast and Time Warner are the two largest cable companies in the USA.
The Bottom Line: The potential market power that a merged Comcast/Time Warner could have has inflamed the “Net Neutrality” debate. While online TV systems such as Aereo are starting to disrupt the TV industry, Internet providers still hold a major influence. While this merger has the potential to ignite serious innovation, it also has the potential to block new entrants by playing its market power.
2. A Smart Watch for Kids: The technology toy company VTech recently announced the KidiZoom Smart Watch. The watch uses a 1.4” touchscreen and allows kids to take pictures, capture videos and play games. It is not a connected watch, however, because it does not allow any Internet connection.
The Bottom Line: As smart watches become more accessible, wearable technologies are becoming a reality and need to be integrated in a good technical approach for digital products. We can easily see great potential usages for ensuring child safety with a more advanced watch that will surely come to market sooner than later.
3. Microsoft Considering Android Apps on Windows: Rumours are swirling that Microsoft might bring Android apps to Windows in an effort to attract more consumers and to correct the perception that its operating system lacks applications. A third-party company, BlueStacks, is already providing software that enables Android app virtualization, but Microsoft’s support could be better integrated in Windows, perhaps allowing customers to download Andorid apps via its application store.
The Bottom Line: If Microsoft introduces Android app support on Windows, it could be, on one hand, a sign that the company has officially recognized its failure to attract developers. On the other hand, it could be a sign that Microsoft is confident in its cloud offering and that is sees Android apps as a way to hook customers to use Windows rather than as a way to patch its shortcomings.
4. Kickstarter Hacked: User Information Exposed: Kickstarter announced that they were recently hacked, exposing usernames, email addresses, street addresses, phone numbers and encrypted passwords.
The Bottom Line: Once again proof that security is a key factor for any website, even more so when critical information is detained.
This is the 12th edition of the Nurun IT Download, with the latest news stories from the technology industry and insights from Nurun experts.
1. Facebook Launches Paper: Facebook launched a news reading application a la Flipboard. Developed by a 15-person team, the app makes good use of iOS7 capabilities. Like Flipboard, it allows users to read a unified stream of news, but Facebook puts the emphasis on curation and social, while Flipboard remains the leading aggregator. Paper is currently only available in the United States.
The Bottom Line: With Facebook’s revenue increasingly coming from its mobile apps, it isn’t surprising that Facebook wanted to secure the news reading space, even if that means the cannibalization of its revenue from the standard Facebook newsfeed. At launch, the application is ad-free.
2. Pebble Launches App Store: Pebble smartwatch owners have always been able to install applications made by third-party developers, however the process of finding applications was cumbersome at best. Pebble launched the Pebble App Store on February 10th to centralize the growing number of Pebble apps available. The App Store will be added to the existing Pebble apps on iOS and Android.
The Bottom Line: With the success of various app stores on mobile platforms, we can imagine that the Pebble App Store could have the same virtuous circle effect. That is, increasing the interest of developers, which in turn will augment the value of the Pebble, driving more customers to the platform. Whether the Pebble App Store will be successful in the long-run remains to be determined, it is at least a sign of Pebble’s short-term success.
3. Chromecase SDK Released: Google finally released its Software Development Kit (SDK) for the Chromecast streaming device. This will allow developers to build applications for iOS, Android and Chrome that can stream content to the device.
The Bottom Line: It was well known in the industry that the Chromecast needed an SDK to finally be able to compete with AirPlay and the Apple TV. We are happy to see that the SDK also comes with a human interface guide that will help developers make the best of the second screen.
4. Satya Nadella Becomes Microsoft’s CEO: From a list of 100 initial candidates, Satya Nadella was appointed as Microsoft’s new CEO. With the company for the past 20 years and a strong technical background, Nadella becomes the company’s third CEO.
The Bottom Line: We hope that new leadership will push Microsoft in the right direction and help them to become more competitive in the mobile and tablet markets.
Edouard Plante from Nurun’s Montreal office also contributed to this article.
This is the fifth installment of the Nurun IT Download, with the latest news stories in the technology industry with insights from Nurun experts.
Google released Android 4.3 in July, which brought significant updates to the system, such as restricted profiles, Bluetooth low-energy support, enhanced graphics system (OpenGL ES 3.0) and 4k-resolution support. Google describes Android 4.4 as “an amazing Android experience available for everybody.”
The bottom line: While the partnership with KitKat—right before Halloween—is interesting from a marketing perspective, the idea of making the OS available to everybody hints at less fragmentation in future versions of the OS.
2. Intel Introduces Chip Optimized for iOT: Intel announced a new family of systems on a chip named “Quark” which will be significantly smaller and more energy efficient than the (still small) Atom family. These types of SoC (systems on a chip) will be very appropriate for Internet of Things devices and wearable electronics. Very few details were given by Intel, but the industry speculates that Intel might have decided to use the ARM architecture, which is used in the majority of mobile devices.
The bottom line: The Quark line may be an interesting alternative to Arduino for prototyping, and more importantly, industrializing Internet of Things ideas. However, the lack of details provided by Intel does not allow us to know if this could actually be useful in our projects, or if this will be reserved for higher end products such as smart watches.
3. iPhone 5S and iPhone 5C: Apple unveiled an update to their iPhone line with two new products: the iPhone 5S and iPhone 5C. The iPhone 5C is a cheaper version of the iPhone 5, with a redesigned exterior. The iPhone 5S offers a few new features such as a better camera, Touch ID for unlocking the phone with a fingerprint, a new 2x more powerful 64-bit processor (the first phone with 64-bit) and a new Motion Coprocessor, which enables the phone to track sensors without using the CPU, resulting in greater energy efficiency.
The bottom line:
4. Samsung Galaxy Gear: Samsung launched its first smart watch called the Galaxy Gear. The watch offers a 1.63-inch screen (320×320), a 1.9-megapixel wristband camera and can connect to your Galaxy smartphone, letting you take calls and read emails without taking your phone out of your pocket. The watch will launch on September 25th for an initial price of $300.
The bottom line: As manufacturers enter the smart watch market, we are seeing a similar set of features that all have the inconvenience of being hosted on a watch that is too large. The technology features of the watch are interesting, but we feel the market is ready for a truly innovative product.
5. Microsoft to Acquire Nokia: Microsoft is acquiring the device and service divisions of Nokia and will license their patents, enabling them to build their own phones. Microsoft will pay Nokia 3.79 billion euros ($4.99 billion) for the business, and 1.65 billion euros ($2.18 billion) for its patents.
The bottom line: This acquisition is Microsoft’s latest attempt at growing its mobile phone business. While the company’s OS is having a hard time gaining traction in the market, building their own branded phones will allow Microsoft to operate under a similar business model as its competitors. We just need to see if it’s going to be too little too late.
6. Xbox One and PS4 Will Launch in November: Sony has confirmed that their next generation console will launch on November 15th in North America and on November 29th in Europe. On the other side, Microsoft will celebrate the eighth year anniversary of the Xbox 360 by launching the Xbox One in 13 markets (Australia, Austria, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, New Zealand, Spain, UK, and USA) on November 22nd.
The bottom line: After trailing behind in pre-orders and in public opinion after E3, Microsoft surprised us by not trying to launch their product before their competitor. We are eager to try out both products, and will update you after the launch.
This is the second installment of the Nurun IT Download, with the latest news stories in the technology industry with insights from Nurun experts.
1. Yahoo! acquires Tumblr: Yahoo! and Tumblr reached an agreement over the purchase of Tumblr for $1.1 billion. Yahoo! CEO Marissa Mayer made a clear statement in regards to the acquisition, promising “Not to screw it up.” At Tumblr it’s business as usual, with CEO David Karp staying in charge and no major changes being made in the near future.
The bottom line: Analysts see the acquisition as a chance for Yahoo! to get closer to the highly coveted teenage demographic. Increasing brand awareness through Tumblr looks like an interesting plus for Yahoo!, but it’s the long-term level of integration between the two services that will show us if the acquisition was a good move.
2. A closer look at the new Kinect: The new Microsoft Kinect, available with the Xbox One later this year, features many exciting technology advancements. Full HD cameras not only increase the current quality of skeleton detection, but also add features like the detection of subtle gestures, balance, joint rotations and heart rate. It will also support up to six users simultaneously through a larger field of view.
The bottom line: Microsoft confirmed on their technical blog that the SDK and Windows version of the device will be available in 2014. We should expect to see some interesting applications of the technology in retail settings, including interactive store displays and window installations.
3. Chrome introduces conversational search: Already available on Android through Google Now, Google has launched a Siri-like conversational search tool in version 27 of Chrome. You can now search Google using your voice, and Chrome will answer your questions. You can then continue to discuss the same subject using only pronouns.
The bottom line: As much as we want to be excited about this feature, there are still a lot of limitations that need to be addressed if it is to be used efficiently on a daily basis. Breakthroughs in voice recognition patterns will surely help, and it’s good to see Google continuing to work on new features that will continue to make the web more accessible.
4. WiFi network beats speed record: The Karlsruhe Institute of Technology in Germany managed to deliver 40 GB of data per second over a distance of roughly one kilometer using high frequencies (240 GHz).
The bottom line: As bandwidth requirements for movie streaming and gaming continue to increase, such as those needed for 4K digital movies, wireless technologies need to evolve to support these kinds of speeds. These kinds of results indicate that consumer technologies with higher wireless speeds will become available over the next few years.
5. A new smart lock for your home: The August Smart Lock is a Bluetooth Low Energy door lock that is controlled through an app. It allows the user to provide single or multiple entries to anyone with a smartphone over a specified period of time. The August Smart Lock will be available before the end of the year for $199.
The bottom line: Innovations like this continue to push the Internet of Things to new heights. We can see devices like the August Smart Lock being incredibly useful to those who use vacation and rental platforms like Airbnb.
6. Google introduces the HTC One Google Edition: After announcing the Galaxy S4 Google Edition at Google I/O, Google and HTC announced the HTC One Google Edition will go on sale starting June 26th. The highly praised phone will be available without the HTC Sense layer and will receive Android updates as quickly as Nexus phones.
The bottom line: Google is clearly changing its strategy concerning flagship phones for their mobile operating system. Making sure that the best Android phones are available with the stock version of the OS will clearly increase sales of those phones. It will be interesting to see how Google positions its Nexus phones after this.
7. Microsoft brings back the start button: After confusing customers by only displaying the start button when users navigated to the bottom left corner of the screen, Microsoft is reinstating the start button in Windows 8.1. Just as in the past, it will always be present in the corner.
The bottom line: It’s not easy for a company with such an established user experience to change things that are so central to their user base. Using Windows 8 installation rates as a base augment, it will be interesting to track the other changes Microsoft will need to make.