The proliferation of the Internet has resulted in more choices than ever before. Viewers are in complete control of the media they consume, and they aren’t afraid to share the details of their experiences across social networks.
As TV surged in popularity in the 1970s, so did its influence on how people selected media content to watch. No longer limited to movie theatres, viewers could look forward to their favourite films being broadcasted on cable television.
The connected world is changing the way we live. In order to offer our clients accurate insights into what’s next, it’s crucial that we understand consumer needs and behaviours, and how they are impacted by digital technology.
Recently at the Nurun Lab, we’ve been studying TV and movie viewing rituals. Never before have we lived in a world with such a complex and diverse media landscape. We have so many more options in every regard – the content, the location, the platform, the time and with whom. Inevitably the obvious question arises: how does a viewer select media content to watch?
To clear up the mess we decided to take a look back at history – which always seems simpler – to compile three comparable consumer journey maps. Our first map delineates the main influences that led people to watch a movie, like Gone with the Wind (1939), in the 1930s.
Over the next week we will post the two subsequent journey maps to present the explosion of the influence of TV in the 1970s and the proliferation of the Internet in the 2010s.