McDonald’s
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- By Digital Utility TEAM | Culture, User Experience June 20th, 2012
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McDonald’s just set the golden standard for global brand recognition.
Tags: Global Brands, International Brands, McDonald's, Most recognized Brands, Multinational Corporations, Popular Brands
Destination: McDonald’s
- By Digital Utility TEAM | Culture, User Experience March 7th, 2012
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Drivers in Japan will soon be able to order their McDonald’s combo well before arriving at the golden arches. Using the country’s real-time traffic and information ITS network, menu details will be transmitted to compatible touchscreen navigation devices. Drivers can then place and pay for orders, ready for pick up at a near-by location. Company execs are hoping this will speed up drive-thru lines.
Tags: drive-thru, Fast food, Intelligent transportation system, ITS, Japan, McDonald's
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