Hot@175
Feeling Hot@175
- By Digital Utility TEAM | Culture, News September 6th, 2012
-
After 175 years in business, Holt Renfrew is still the ultimate destination for Canadian luxury fashion enthusiasts. From its origins as a furrier to the Queen to the iconic luxury retailer it is today, Holt Renfrew has blazed a magenta path into the history books.
Renown for its selection of clothing and accessories from the world’s top fashion houses and up-and-coming designers alike, stylish Canadians have turned to Holts for all of their sartorial needs since 1837.
At Nurun, we’ve been proud to have Holt Renfrew as a valued client for the past five years. Together, we’ve worked on everything from social media initiatives and web design and development to banner programs and a blog launch.
To celebrate this milestone birthday, we’re pleased to announce the launch of the Hot@175 campaign. From conception to execution in just three months, the initiative includes in-store events, special designer appearances, social media contests targeting all three major platforms, Facebook, Twitter and Instagram, pop-up shops, a limited edition Magenta Collection and a partnership with the Elton John AIDS Foundation.
As our relationship continues to grow – Nurun Montreal was recently selected by the retailer to manage the social media strategy for the Quebec market – we can only dream of what fabulous things the next 175 years have in store.
Congratulations!
Tags: Client, Holt Renfrew, Holts Muse, Hot@175
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