What would World of Warcraft look like if it were real? Probably a lot like Ingress. Created by Google’s Niantic Labs, the Android app is an alternate reality game that takes place in the real world. Players interact with the game through their mobile devices and earn virtual energy as they complete missions. Much like World of Warcraft, everyone is playing the same game, and can choose whether to be on one of the two teams: “The Enlightened” or “The Resistance.” Which side will you choose?
From pens to jackets and mugs, there are almost no limits to what a brand can stamp its name and logo on. At Google’s Mountain View, California headquarters, employees can enjoy a delicious lunch of 3D-printed pasta. By adjusting the temperature and timing of the printing process, head chef Eric Bernard Faucher is able to create customized foods – like pasta and vegetables – in unique shapes. While we won’t be serving up any Nurun-branded pasta any time soon, Google’s use of 3D printing technology in the kitchen is a true testament to what digital for real life is all about.
Google is launching Web Lab, an exhibition that can be enjoyed both online and at the Science Museum in London. Comprised of five experiments – including a teleporter and a universal orchestra – it showcases the great power of the Internet and all that it makes possible.
LEGO and Google have teamed up to bring the ultimate block-by-block building experience to the digital world. Users can select a plot of land on Google Maps and build whatever they please. With over 8 trillion blocks to build with, this is by far the world’s largest LEGO set. More impressive, however, is the fact that the bricks were made with WebGL technology that allows interactive 3D graphics to be rendered within any web browser (without any plug-ins).