Coachella

Tupac gives the performance of a lifetime
By Digital Utility TEAM | User Experience April 20th, 2012
The very-much-alive Snoop Dogg (left) performs with a projection of Tupac

Tupac treated music fans to a special performance at this year’s Coachella festival. Appearing on stage alongside Dr. Dre and Snoop Dogg, the rapper performed several songs to the delight of the 90,000 people in attendance. The only catch is that Tupac died 16 years ago and that it was a projection of his likeness performing. A visual-effects company created a fully digital 2D image of the rapper (without using any archived footage!) that was projected onto an angled piece of glass and projected onto a screen to give it a 3D appearance. The project, spearheaded by Dr. Dre, supposedly cost between $100,000 – $400,000 to create.

For those of you who didn’t get to catch Tupac’s performance, he’s scheduled to appear at Coachella again on Sunday night. There’s also a rumour that Dr. Dre and Snoop are planning on bringing their virtual co-performer on tour in the upcoming year.

Would you attend a concert that featured a hologram performer?

Tags: 2Pac, California, CGI, Coachella, Digital Domain, Dr. Dre, Hologram, Indio, Music Festival, Projection technology, Snoop Dogg, Tupac

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