Social
Facebook Home
- By Digital Utility TEAM | Mobile, Social April 16th, 2013
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The much-rumoured Facebook phone has finally arrived. Officially named Facebook Home, it is a family of apps that put your social network activities front and centre. Download it for free in the Google Play Store.
Tags: Android, Facebook Home, Facebook Phone
An Internet minute
- By Digital Utility TEAM | Culture, Social April 2nd, 2013
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Tags: Infographic, Intel, Internet Statistics, Social Media Statistics
Twitter in real time
- By Digital Utility TEAM | Social February 11th, 2013
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Check out this amazing visualization of real-time Twitter activity around the world. Map pixels illuminate based on where tweets are being sent from; the brighter the glow, the more tweets being sent.
Tags: Global Twitter Analysis, Tweetping, Tweets in Real Time, Twitter
The third pillar of Facebook: Graph Search
- By Digital Utility TEAM | Social January 25th, 2013
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Whether you want to know which of your friends likes cheeseburgers and Taylor Swift, where your friends in San Francisco go for sushi, or who likes dogs and lives in Paris, Facebook’s soon to be rolled out Graph Search feature promises to make the most of everything you’ve publicly liked or shared on Facebook.
Tags: Facebook, Graph Search, Social Media, Social Search
Gallina Blanca has its eyes on Pinterest
- By Marta MIRANDA | Social, Strategy January 8th, 2013
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What is Pinterest? By now, even the least active social media users know the answer to this question. After two-years, Pinterest has evolved from a social network minority – appealing to a niche segment of image collectors – to a mainstream social media juggernaut. Since April 2012, Pinterest has been considered the third most popular social network in the U.S., becoming the preferred traffic driver for online retailers, and recently surpassing Tumblr in number of monthly visits.
Earlier this year, we faced the challenge of developing a Pinterest page for our client Gallina Blanca. At the time, very few Spanish brands had ventured into the world of boards and pins, so we got to work without any clear references or benchmarks.
Before diving in, we had two major factors to consider: On the one hand we had access to great images that would appeal to the eyes and stomachs of the brand’s followers and ultimately create engagement and direct traffic to their website. On the other hand, we had a bunch of Gallina Blanca recipes, which were supposed to be the focus of the Pinterest initiative. To reconcile all of the objectives, we decided to create recipe-specific boards. Short and evocative descriptions – a single adjective or a brief reflection – supported the visual language that is synonymous with the Pinterest experience. The recipes themselves were visually driven and provided ample opportunity for communication and engagement to extend beyond the Pinterest platform and drive traffic to the client’s website.
The management of Gallina Blanca’s Pinterest presence has received praise from various social media experts, reaffirming its position as one of the most reputable brands online and setting a new benchmark for social network community management. Beyond this feedback, we have enjoyed experimenting and researching the potential of social networking sites. Finding an excellent platform to communicate is only half the challenge; it’s going a little further and taking advantage of its flexibility – to use the boards to convey a new corporate image, to highlight press clippings or do a storytelling event – is the true test.
Tags: Brands, Client, Gallina Blanca, Pinterest
What did you do this year?
- By Digital Utility TEAM | Culture, Social December 31st, 2012
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With 2013 right around the corner, now’s the time to reflect back on the year that was 2012. The team at Facebook has put a together a neat page that creates a personalized “Year in Review” based on your Facebook activities of the past year. From life events, uploaded photos, highlighted posts and top stories, it’s a showcase of your biggest (online) moments of the past year.
Happy New Year from everyone at Nurun!
Tags: Facebook, Timeline, Year in Review
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