L’Oréal Paris and Nurun have the great pleasure to announce the official launch of the L’Oréal Paris e-commerce site, the brand’s very first site completely devoted to online product sales. The site is accompanied by the new iPhone app Instant Beauty, which has been reworked and enhanced for online purchasing.
L’Oréal Paris’ goal for its first online boutique was to offer the most sophisticated and comprehensive beauty consumer experience possible, allowing consumers to intuitively find what they desire, to benefit from recommendations and personalized advice, to be inspired, or even to spontaneously purchase something that strikes them anywhere, anytime.
The new site will be complemented by a mobile application, with navigation specifically developed by Nurun to satisfy the needs of mobile users: to give in to an immediate beauty need, to find out more about a product while at the store, or even to take advantage of some downtime to explore the L’Oréal Paris Color Wheel and find a favourite shade.
Following a November 2012 call for proposals, Hydro-Québec, a leader in hydroelectricity, has elected to renew its long-standing business relationship with Nurun. A human-centered design and technology consultancy, we have been retained to handle the design and development of the corporation’s websites and applications. As a trusted partner of Hydro-Québec, we will guide the development and implementation of its digital strategy related to its residential and business sites.
Following New York and Montreal, Lacoste L!VE now takes us to Tokyo to discover two artists who embody its values of optimism and movement. Sonoya Mizuno, a dancer, and Yusuke Hanaï, an illustrator and surfer, take us inside Japan and offer a glimpse into their worlds.
Directed by Henrik Hansen and created by the Nurun Paris team, the movie “Unconventional Japan” is a sensory journey that takes the viewer from Tokyo’s urban core to the beach, showcasing where these two artists draw their daily inspiration. The film highlights how Sonoya and Yusuke appropriate a personal style and inscribe their art, each in their own way, in this particular and personal environment.
Part of a larger digital plan, this movie allows for more interactivity on the Lacoste L!VE website and social networks. This content strategy includes articles, photos, a print magazine available in store, and an iPad app that was created by Mr L’Agent.
This approach has been very successful for the Lacoste L!VE brand, with more than 10 million views during the two previous campaigns, and a demand for social content from the brands more than 760,000 Facebook fans.
Videotron, the leading telecom company in Quebec, Canada, wanted to enhance its entertainment offerings. In partnership with Nurun Montreal, the illico.tv iPad app was created to give Videotron customers access to their favourite TV shows and channels whenever and wherever they want.
A seamless viewing experience, customers can use the illico.tv iPad app to start, pause and play on-demand or live streaming content on four screens: TV, android smartphone, computer and iPad.
“Videotron’s unique entertainment offer now spreads on every screen, serving the customer throughout its multi-screen journey,” said Lucie Duprat, Group Account Director at Nurun Montreal.
In the first two weeks of its release, the app has been downloaded more than 60,000 times from the App Store and has been ranked as one of the top five best entertainment iPad apps in Canada, surpassing Netflix during the Holiday season. Now, less than a month after its release, the app has surpassed 100,000 downloads.
Check back tomorrow to find out how the Nurun Lab’s latest project inspired the illico.tv app.
Moving in to a new place is always something you remember. To make it even more unforgettable the Nurun Paris team worked hard to create a very special digital event for the occasion.
Clients and co-workers got together and enjoyed a new kind of digital experience at Nurun Paris. Digital stations, entirely developed in-house, were placed on every floor and each one was designed for a specific interaction related to the party. Our guests were then able to use their personal badge to choose the music, vote for the best cocktails or even play – and sometimes go crazy – on our multiplayer “Makey-Makey jump” arcade game!
The digital party also went social since all of these interactions, and the pictures taken by a NFC phone, were instantly posted on a global timeline projected on the “myNurunparty” wall.
In the end, people scanned their badges at the stations 1526 times, played 386 Makey-Makey jump games, took 226 pictures and won 286 trophies (including 5 bottles of champagne)!
We are already working and brainstorming on the next party so stay tuned!
To see more photos from the party, visit Nurun France on Facebook.
Manon Brouillette, Customer Services President at Videotron, welcomed the recognition. According to her, the site brings together innovative tools to make life easier for customers.
“The Grand Prix Boomerang reflects the creativity of Videotron and Nurun experts, and more importantly, reflects Vidéotron’s desire to anticipate the needs of its customers in order to create the best experience possible,” she said.
Nurun Montreal’s comprehensive team of strategy, creative and UX experts worked with real users to ensure that the site was developed to best suit the needs of the consumer.