Following New York and Montreal, Lacoste L!VE now takes us to Tokyo to discover two artists who embody its values of optimism and movement. Sonoya Mizuno, a dancer, and Yusuke Hanaï, an illustrator and surfer, take us inside Japan and offer a glimpse into their worlds.
Directed by Henrik Hansen and created by the Nurun Paris team, the movie “Unconventional Japan” is a sensory journey that takes the viewer from Tokyo’s urban core to the beach, showcasing where these two artists draw their daily inspiration. The film highlights how Sonoya and Yusuke appropriate a personal style and inscribe their art, each in their own way, in this particular and personal environment.
Part of a larger digital plan, this movie allows for more interactivity on the Lacoste L!VE website and social networks. This content strategy includes articles, photos, a print magazine available in store, and an iPad app that was created by Mr L’Agent.
This approach has been very successful for the Lacoste L!VE brand, with more than 10 million views during the two previous campaigns, and a demand for social content from the brands more than 760,000 Facebook fans.