At a recent Tesco conference, CIO Mike McNamara explained how new digital technologies will change the way we shop in the future:

• The F&F Virtual Mirror overlays a digital signage screen on top of a normal mirror, allowing customer to ‘try on’ virtual products.

• The Endless Aisle is a new type of digital signage where all of a store’s products can be viewed and purchased on a single screen.

• Virtual Merchandising enables Tesco to test different ranges of product organization in different stores in order to ensure an easy shopping experience for customers in the real world.

Tags: Innovation, Mike McNamara, Retail, Tesco

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