Digital innovations that will transform the retail experience
By Digital Utility TEAM | Culture
December 3rd, 2012
At a recent Tesco conference, CIO Mike McNamara explained how new digital technologies will change the way we shop in the future:
- The F&F Virtual Mirror overlays a digital signage screen on top of a normal mirror, allowing customer to ‘try on’ virtual products.
- The Endless Aisle is a new type of digital signage where all of a store’s products can be viewed and purchased on a single screen.
- Virtual Merchandising enables Tesco to test different ranges of product organization in different stores in order to ensure an easy shopping experience for customers in the real world.
Tags: Innovation, Mike McNamara, Retail, Tesco