Retooling and launching a 100-year-old brand
- By Digital Utility TEAM | Strategy October 29th, 2012
-
Guthrie Dolin from Nurun San Francisco (Odopod) discussed the process his team goes through to reshape brands as old as Coca-Cola and as unique as the Nest Thermostat at eat:Strategy.
Tags: Branding, Conference, eat:Strategy, Empirical Brands
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