How can you get 25 to 35-year-olds excited about television? By offering them an interface that works with their device of choice.

For its launch in France, television brand TCL turned to Nurun to create a digital ecosystem. The result: a responsive web platform, designed to adapt to Internet users’ needs, as well as a multimedia campaign.

To optimize the user experience, Nurun used responsive web design to create a visual interface that automatically adapts to the screen size of the user’s device. Our experts in information architecture played a large role in the design of the site in order to offer a flexible and satisfying user experience regardless of whether the user is surfing the web at home or on the go.

We’re also responsible for the worldwide multimedia strategy for this launch, including press, web, and cinema promotion across several countries.

Tags: Client, Launch, TCL, Television

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