For the launch of Manifesto, the new feminine fragrance from Yves Saint Laurent, Nurun developed a microsite that utilizes the data available through the user’s social media channels to reveal their digital footprint and personal manifesto.

For Internet users, cultivating an online persona that accurately portrays their personality and tastes is very important. With this knowledge, Nurun developed a tool that allows Internet users to discover their own virtual identity – a personalized Manifesto, or “Manifesto by You.”

On the fragrance page, a fill-in-the-blanks format draws upon various items found in the user’s online profiles. While the user provides some details, information is also automatically extracted from their social media profiles. Once the Manifesto has been created, it can be published and shared on Facebook and Pinterest.

What does your Manifesto reveal about you?

Tags: Client, Launch, YSL Manifesto, Yves Saint Laurent

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