English Indie band, The xx, teamed up with Internet Explorer on a special project to track the viral spread of music. A week before the official release of the group’s new album, one fan was given the address to a website where a free preview was hosted. As the URL was shared around the world, the site visualized exactly how the album went viral in the matter of a week, without any formal advertising push.

Tags: Coexist, Internet Explorer, The xx, Viral Video

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