Danone Dairy and Nurun Shanghai teamed up to help people improve their digestive health. Using a combination of HTML5 and animation, we created a fun game to show how Danone Bio can help people feel lighter and more energized. Available on the web and mobile devices, the game synchronizes with Weibo, allowing users to play against their friends. Points are earned by completing exercise challenges and can be redeemed for magic tools that help the user’s customized avatar slim down. By playing the game, users can win prizes every week.