Is your store filled with customers comparison shopping with their smartphones? Are you losing sales without realizing it because your website isn’t mobile friendly or e-commerce enabled?
Technology has become both a blessing and a curse for many Canadian and U.S. retailers. The smartphone and tablet explosion, coupled with social media channels like Facebook and Pinterest, has introduced many fresh challenges and competitive pressures for retailers.
Please note: This is the first of five trend reports. Next will be a report on business models, followed by value exchange, analytics and emerging technology platforms. The culmination of trend scanning and subsequent phases will inform future scenarios in our final strategic foresight report, which will be released in 2013.
To be added to our foresight mailing list, or to learn more about our project, contact Jen Chow and Ryan Bigge.