At Nurun, Digital for Real Life (DFRL) is more than just the name of our blog. It’s our culture, the inspiration behind our work and what we set out to build each and every day. It’s who we are.
So, we asked the Nurun community on Yammer:
What does Digital for Real Life mean to you?
Antoine Pouch, PHP Developer, Montreal
An oxymoron. Until I find a way to wire my computer to my brain, Real Life™ is analog.
Attilio Raiteri, Creative Manager, Turin
[In reply] I agree with you. Just two days ago I imagined it!
[In reply to Attilio] Jeez, that would be awesome! Except you may not even need the button tattoos, they’ll be on your retinas and you’ll be able to ‘click’ on them by thinking.
Jean-Julien Guyot, Director of Communications, Montreal
1) Blurring the lines between online and offline 2) Ubiquity, seamless interface, made by human for human
Ryan Bigge, Digital Content Strategist, Toronto
Digital bells and whistles are fun [but] rarely functional. DFRL is a bike bell [or] a lifeguard’s whistle – very valuable in the right context.
Martijn Verpaalen, Copywriter, Paris
I can’t imagine my life without digital anymore, so I think it lost a lot of its meaning.
Andrea Bracco, Strategic Planner, Milan
Adding a meaningful layer to the interaction with people and things.
Xiaowan You, Webmaster, Paris
Digital permeates through the four basic needs of everybody: food, clothing, shelter and transportation.
Marianne Meunier, Vice-President, Human Resources, Montreal
More and more, it’s Digital for the Real Me: digital helps you access the info you care about, communicate, buy, make your own choices and live the way you really want.
Bénédicte Beauvallet, Web Project Manager, Paris
It’s materializing the intangible everyday. The most common action verbs today are all digital-related: to search, to find, to experience, to acquire and to share.
Jean-Philippe Lafortune, UX Designer, Montreal
To me, when I think of digital, it has nothing to do with real life – on the contrary.
Max Plante, IT, Quebec City
Digital for Real Life breakdown: “Take advantage of new media and technology (digital) that people now use everyday (in real-life), to bring added value to our clients’ business initiatives.”
Shan Du, Interactive Developer, Toronto
DFRL is that moment when your nephew pulls up Wikipedia on his iPhone 4S and says to you, “See, you were wrong.”
Luca Volpi, Project Manager, Milan
Digital for Real Life means connection. It’s all there: data, people, information, things.