Online cart and checkout. They’re so central to the online shopping experience, you’d think online retailers would have influencing our buying behaviour down to a fine science. But think again.
Ask the ordinary consumer about their latest online shopping experience, and you’re bound to get an earful: the shoes that arrived four weeks late. The $20 DVD that ended up costing $60 after shipping, customs, and taxes. Or the “time saving” holiday gifting experience that eventually drives you in-store in absolute frustration.
Speaking at eCommerce Camp in Toronto, I challenged Canadian retailers to rethink their approach to online checkout. Blending both art and science to cut through the sea of sameness, by designing a differentiated cart & checkout experience that blends the best of in-store with the best of online. Enjoy!