“Meet me at the corner of Starbucks and Nike.”
Using stores and restaurants to find our way around town is nothing new. From giving directions to orientating ourselves, these branded landmarks are often the most easily identifiable things around us. A new start-up, CityMaps, has gained a fair share of attention for using business names and logos to map out cities*.
A quick glance at the site and you realize how powerful branding can be. Being able to know the answer to “what’s around here” with a quick look at a map can be a huge timesaver – both at home and when travelling. I’ve never been to San Francisco, but I’m fairly certain I wouldn’t have trouble finding my way to the corner of Tumi and Longchamp. However, if you told me to show up where Maiden Lane and Grant Avenue meet (it’s the same spot!), well let’s just say I’d be firing up Google Maps.
*CityMaps is currently only available for San Francisco, Austin, and New York City, however 25 to 30 cities around the world will be added by the end of the year.