It’s no secret that 1) people like to pay with credit cards and 2) people spend a lot of time online. The Salvation Army has smartly taken these things into consideration when deciding to go digital with their 2011 Red Kettle campaign. This holiday season, volunteers in select cities will be accepting credit card donations through Square, a popular new mobile payment system. They’ve also launched iKettle, an online fundraising tool.
Tags: Digital, Fundraising, Mobile, Retail, Salvation Army, Square